Willem Wethmar was fortunate enough to grow up in South Africa witnessing his father, Wimpie Wethmar, building his feedlot business from the ground up to a fully integrated company. It left a profound impact on Willem to experience the dedication and determination it took to build the company from its humble beginnings.
Willem studied BSc. Agriculture (Animal Science and Agricultural Economics) at the University of Stellenbosch. On completion of his degree, he joined the family business as a junior feedlot manager in 2004. With time Willem progressed through the ranks and was appointed as Chief Executive Officer in 2012. Willem has served on the executive committee of the South African Feedlot Association for numerous years from 2011.
ALFA is the peak representative body for the cattle feedlot industry. Its charter is to provide advocacy on issues that impact upon the sector, determine the allocation and prioritisation of grain fed beef levies and to deliver industry development activities to improve the standards and practices of the industry over time.
April 2016: Sponsorship and Trade Exhibition Prospectus available
May 2016: Program released
May 2016: Registration and Accommodation bookings open